Integrating Search Engine Optimization with Internet Marketing
- What do your potential customers look for on the internet?
- How do you convince web visitors to contact your company?
- Does Google know whether its searchers like your website?
Back in the early days of the internet, business websites took many forms, and internet users had simple expectations. When websites were scarce, just about anything worked OK and got plenty of traffic. Today, that’s no longer the case. There are billions of websites today, all competing for the eyes of billions of users. For every business, an effective website is an essential part of marketing products and services. With users relying Google, Yahoo, and Bing for making purchase decisions, search engine optimization has become essential for attracting potential customers.
Without top rankings at Google, Yahoo and Bing, few people will find your website. But SEO isn’t the only aspect of your website that matters. With so many websites out there competing with yours, attracting visitors is just the first step. Web users have become more selective over the years. Unless your web site captures and holds visitors’ attention, they will leave almost instantly, going back to the search results page and click on your competitors’ listings. What that means is that while SEO can bring in visitors, it can’t keep them there and convert them to customers. Several other aspects of your website are crucial, both for your marketing campaign, and for increasing your revenue and profit:
Web design isn’t just creating a great-looking website, but must have SEO built in from the beginning. Over 99% of web designers know almost nothing about this highly specialized field simply because they only care about what human visitors see, not what search engines see. Google, Bing and Yahoo read web sites by extracting non-graphic content which contains keywords. The wrong web design can cripple your SEO efforts.
Your SEO campaign can’t turn website visitors into customers, leads and clients if they don’t stay on your site to see what you have to offer. The truth is that web users are fickle and extremely impatient, and can spend as little as 15 seconds on your website before clicking the Back button and going back to the Google search listings page. Many elements of your website influence visitor retention, including navigation menus, the content, the page loading speed and more. Getting these elements done right can significantly increase your conversion and lead volumes.
The ultimate goal of every business website is to convince visitors to take action and contact your company or visit your location. Working with your SEO strategies, the content of your website must perform this essential function, or your marketing effort is ineffective. However, most web sites lacks the power to convince visitors to learn more about their products and services.
Your web content is a key element that works to present your target keywords and phrases to search engines, keeps visitors interested and informed, and convinces them to take the necessary steps to becoming your clients and customers. Only professional content writers have the skills to accomplish all of those tasks.
SEO Marketing for Kick-Ass Results in Minnesota
The time has long passed when websites created by inexperienced amateurs could stay competitive. From initial design and search engine marketing strategies, to content that does the crucial job of incorporating relevant keywords and phrases while keeping visitors engaged and converting them to active leads, customers and clients, only seasoned and proven professionals can do the job properly. Invest your marketing budget wisely and win the race. Here is additional information for business owners.
Most business owners don’t know how to evaluate the effectiveness of their SEO campaigns. Professional optimizers often talk in terms of website analytics which may not be easily understood. There are simple ways to find out whether your SEO company is giving you the results that you expect or only the promise that leads to nothing.
When the economy is slow, every marketing dollar must count. Not having maximum exposure at Google, Bing and Yahoo means loss of opportunities. No matter how dire the economic conditions are, there are always customers who purchase products and services. Attracting these customers becomes extremely critical to the survival of your company.
Optimizing for high rankings is similar to building a long-term personal relationship. Before Google ranks a web site high, it needs to have confidence in the website. It takes time to earn trust from Google, Yahoo an Bing. The amount of time it takes depends on many factors, including the history of the web site, the history of the optimization efforts, the competition, and more.
Over the years, business owners have asked us many questions regarding our services. We are fully committed to helping them make informed decisions on internet marketing. We address some of the common questions that we answer often. How long does it take to see higher Google rankings? Do you offer money-back guarantee? How do I know what keywords my customers search when looking for businesses similar to mine? Can you optimize old websites? Can you optimize a web site that is heavy on Flash animation?
Professional Search Engine Optimization Marketing – Minneapolis St. Paul, MN
As the leader in SEO marketing in Minnesota, Kick Ass SEO brings seasoned, proven professionals into every aspect of online marketing. From effective SEO oriented web design that makes it easy for search engines to understand the website to marketing strategies based on the latest ranking algorithms, our team of top-notch designers and optimizers works their magic. Our experienced copywriters create content that incorporates target keywords and phrases while informing, retaining, and converting your visitors into customers. Our record of creating websites that have boosted revenues and profits for a wide range of businesses is the proof of our success. Contact us today to get started on the path to your powerhouse website.