How Search Engine Optimization Works
- How is a web site optimized for target keywords?
- What SEO mistakes limit your rankings and conversion?
- Does your website offer any real advice to your potential customers?
To learn how SEO works, you need to understand how users conduct searches at Google, Bing and Yahoo. Regardless of what users are looking for, they primarily type in keywords or questions. For instance, if you are looking for an SEO company in the Twin Cities, you may type: “Minneapolis SEO” or “search engine optimization MN.” Based on users’ queries, search engines need to find websites that are most relevant to the intention of the queries, along with content that educates and informs the users. To achieve this goal, search engines first have to find out what keywords and content a website contains. If a web site doesn’t have useful information rich in relevant keywords, Google, Bing or Yahoo won’t rank it high. Most low-ranking websites result from the lack of understanding of search queries and questions by potential customers. Very often, such websites have little valuable information that serves to educate visitors about products or services.
How to Inform Search Engines About Your Products and Services
You may have seen some websites that were written in awkward language and stuffed with keywords. These websites were created mostly by SEO companies that apply unethical techniques to manipulate rankings. Any high rankings obtained this way are short-lived. Plus, the poorly structured content eventually fails on converting visitors to leads and sales. As a leading search engine optimization service company in Minneapolis St. Paul, the professionals at Kick Ass SEO incorporate your target keywords into content that is written naturally so that they maximize your rankings as well as conversion.
Conduct Thorough Research
You need to find out what keywords are specific to your industry. While some may seem obvious to many business owners, those you’re familiar with may not be exactly what searchers type at Google, Bing or Yahoo. There are a number of tools that provide estimates of what keywords are searched and how often they are searched. Google Keyword Tool is the most authentic one. At Kick Ass SEO, we have access to a wide range of resources that help us build an extensive list of effective keywords for each client. We also work closely with clients through brainstorming sessions and study their competitors’ websites to broaden and refine keyword selections.
Don’t Feed Search Engines Junk
If the phrase “Minneapolis SEO” is what you want to rank at the top of Google, why not repeat this phrase 200 times on a single web page? If you can think of this simple trick, so do all other business owners who compete with you. But, do search engines fall for tricks like this? No, because they have become a lot smarter. Google, Bing and Yahoo know how to spot websites that employ such outdated unethical techniques and penalize them for the shady practice. Using keyword phrases effectively requires an in-depth understanding of how search engine optimization works.
Incorporate the Target Keywords into Your Content Naturally
Imagine you’re talking to someone and you want to tell them that you are a search optimization expert based in Minnesota. Would you include the phrase “Minnesota SEO expert” in every other sentence during the conversation? Of course not. You can easily accomplish your goal by explaining in detail exactly what you do, how you do it, and why you are better than your competitors. Then, you can let your listeners draw the conclusion that you are their best choice. At your website, you communicate with your potential customers as well as search engines through informative content. Write your content as if you are having a good conversation with a listener. The key is to keep it natural, informative, and interesting. Content written naturally for both human audience and search engines enhances your rankings and conversion.
Place the Right Keywords in the Right Places
When you see a headline on the newspaper’s front page, you know that the story associated with the headline is important. However, if the same story with the same headline appears on a page other than the front page, you know it is not the story of the day. Search engines evaluate the importance of keywords in the same way, by examining the locations where they are placed. One of the crucial tasks of web optimization is not only to include the right keywords, but also to place the them in the right places. As the premier SEO company in Minneapolis St. Paul, our long experience makes this second nature and our painstaking work makes it effective.
Boost Your Company’s Credibility and Authenticity
What makes you recommend a product or service to a friend? You make the recommendation because you trust the quality of the product or the service. What makes Google list a website at the top of its search results? It must have enough confidence that the site is highly relevant to what the user looks for. More importantly, it must have enough trust in the site in order to rank a site highly.
None of the major search engines employs human editors to verify the accuracy of each website that it finds. They get to know about a website by finding out how many websites on the internet have links pointing to the website being ranked. Each link from another website is called a backlink. Each backlink serves as a vote of confidence. The more genuine backlinks that a website has, the more confidence Google, Bing and Yahoo have in the site. A big part of search engine optimization is to build good, relevant backlinks that enhance your website’s credibility. However, link spam has been widely used by companies that look for quick gains. In recent years, Google, Bing and Yahoo have rolled out new algorithms that strongly discourage this type of unethical practice. If your rankings and traffic took a dive recently, there is a good chance that your website has spammy backlinks. If that is the case, call Kick Ass SEO and we can help you correct the problem.
Minnesota Most Reputable Search Engine Optimization Company
Want to learn more about how marketing through top Google rankings can give your business the needed boost? Talk with one of our SEO experts in the Twin Cities area. We will explain the whole process and make you understand what needs to be done to beat your competition. Contact Kick Ass SEO now for a free, no-obligation analysis of your business website. Let us show you how our optimization services can give you the high search engine rankings you must have for success with your internet marketing.