Why SEO Boosts Your Minnesota Business
- Can search engine optimization increase your profits?
- Why is search engine marketing more cost-effective than print advertising?
- How do you choose the right SEO company?
For several years, the country has been in the grip of a difficult, slow economy. Although the recovery is underway, economic uncertainty and slow income increases still hold back consumers’ spending. Money is tight for everyone, and customers and clients are very concerned about getting maximum value for every dollar they spend. As the economy slowly improves, those thrifty habits remain. For many businesses, this recession and slow recovery has proven to be disastrous, yet others have survived and even grown, despite the conditions.
When the economy slows down, every company has to make sure that every marketing dollar counts to attract more revenue. As the Yellow Pages, print ads, and broadcast commercials become less and less effective, search engine optimization has emerged as the most cost-effective marketing in the age of Google. Business’ survival and growth can be dependant on effective search engine optimization. Refusing to take action to stay competitive at search engines can seriously harm your growth as your competitors are taking away your customers. Here are a few facts that every business owner should know.
It Is All about Survival
In a perfect world, where your company is a household name, you have more customers than your company can handle, and you have no competition, it makes perfect sense that you don’t care about search engine optimization. However, if you need to let more potential customers know what you have to offer, if you need to sell more products or services to stay afloat, and if you need to have an edge over your competition, you’re in the real world. If that’s the case, then you can’t afford to put off search engine optimization any longer. Your competitors aren’t waiting.
At Search Engines, the Winner Takes All
When your potential customers look for the products and services that your company offers on Google, Yahoo or Bing, they won’t have the patience to look past the top 5 websites listed in the search results. Ample research evidence makes that absolutely clear. So, if your website doesn’t rank well, your company doesn’t stand a chance of attracting these potential customers. If customers don’t find you, they find your competitors.
Thrive in a Recession or Slow Economy
Even in a recession or slow economy, consumers are still buying. It’s become more critical to show them your products and services so that they buy from you. Companies that cling to traditional marketing tools, such as the Yellow Pages and TV and radio commercials, will face their extinction before they know it. As an increasing number of your competitors are shutting down their operations, their customers will turn to search engines to find out who else is out there. This large customer base can be yours if your company dominates at Google, Bing and Yahoo.
All Marketing Venues Converge to Google
If you are paying for expensive radio or TV commercials or buying full-page ads in glossy magazines, you may be helping your competitors who have a stronger presence on Google, Yahoo and Bing. These days, people rarely buy products or services after seeing advertisements. Instead, they go to search engines and use keyword searches to conduct their own research to discover who is providing products or services identical or similar to yours. If they can’t find your website, then all your advertising does is send new customers to your competitors.
SEO Is More Cost-Effective Than Traditional Advertising
When was the last time you opened the Yellow Pages? When was the last time you bought a product or hired a contractor through a newspaper ad? When was the last time you paid any attention to TV commercials or billboard ads? Search engines have completely changed the landscape of marketing. The old ways of reaching out to customers are all but obsolete. Google, Bing and Yahoo have become the places where hundreds of billions of searches are conducted every month. The return from search engine optimization can be 10-20 times higher than that in other advertising venues.
SEO Is a Long-Term Investment
If you pay $10,000 for a full-page magazine ad for one month, your investment of $10,000 lasts no longer than 2-3 months. In contrast, your investment in SEO yields dividends over the long haul. When Google, Bing and Yahoo rank a website, they take into account the website’s history and the past SEO work. As a result, the longer your organic search engine marketing campaigns run, the stronger your site ranks.
Hire a Reputable SEO Company – Minneapolis St. Paul, MN
Today, search engine optimization is the key to your business success. When the economy is slow, it is even more critical to employ this highly cost-effective marketing to survive and thrive. However, not all internet marketing companies are created equal. Many SEO companies can’t even get their own web sites ranked at the top of Google, Yahoo or Bing. Would you trust them with your online marketing? Kick Ass SEO, based in the Minneapolis St. Paul area, is the most reputable, experienced and effective SEO firm. Contact us today to get started with an effective, powerful marketing strategy. We let our own rankings and our clients’ rankings do the talking for us!