Minnesota Search Engine Optimization Company – Minneapolis St. Paul
- How do you avoid bogus SEO firms?
- Why should you NEVER trust any top rankings guarantees?
- Why can’t web design companies implement search engine optimization?
There is no shortage of companies that claim they can optimize your website, but there is a real shortage of companies that can deliver long-lasting top rankings and high conversion. Over 95% of so-called “search engine optimization services” are worthless, cheap add-on packages offered by web design companies that don’t even have a high-ranking website themselves. Web designers have no training or experience in this highly specialized field, but they will not hesitate to tell you that they are the best choice in this important job even though they can’t optimize their own websites. Unfortunately, many business owners fall for the low-cost offers and equate low price with value. Betting your business bottom line on the lowest bidder is a risky and expensive proposition. If you choose the wrong company to provide this crucial service, you may find yourself locked into an ineffective strategy that not only fails to generate any revenue or profit, but can even hurt your website rankings in the long term. Many business owners have come to us because they wasted a lot of money and time by believing the sky-high promises. There are two types of so-called SEO companies that every business needs to avoid:
Incompetent Web Design Firms
Most web designers are graphic artists by training. They don’t think in terms of algorithm and mathematics. They are clueless as to how search engine optimization works and what techniques are available and effective. However, that doesn’t stop them from selling services that they can’t deliver. Just about every web design agency here in Minnesota offers some add-on packages that promise high rankings. Instead of learning the skills and doing the research, they resort to using outdated techniques that they pick up from some online blogs or videos. Hiring such a service will NEVER produce any return on your investment. In order to get better rankings and conversion, many business owners have to start from scratch to rebuild their websites that are “optimized” by their web design firms.
Bogus SEO Firms
These companies are operated by scam artists. They promise or guarantee top rankings to get you hooked, then they employ unethical techniques that are banned by most search engines. You may see a sudden increase of web traffic, but the real price to pay is the hidden danger in these shady practices which will eventually draw penalties from Google, Yahoo and Bing. As search engines become smarter, they are able to detect websites that employ these spam techniques. When they do, they impose penalties on such sites, ranging from lowered rankings to de-listing. The long-term consequences of hiring such a service can be devastating to the bottom line.
How to Hire the Right Search Engine Optimization Company in Minnesota
It seems like that anyone who can spell SEO will tell you that he or she is a seasoned professional in this fast-changing, highly specialized field. Choosing a firm that can deliver long-term results can be a big challenge for a business owner. Here we provide some tips on how to make the right decision.
Ask for Recommendations from People You Know
An SEO company that delivers kick-ass results will get its name out through word of mouth. Organic search engine optimization is far more cost-effective than traditional advertising such as print ads or broadcast commercials. Business owners who have seen the benefits will not hesitate to recommend this new marketing approach to their friends.
Search on Google
It is simple – if an SEO company can’t get its own website ranked at the top of Google, what do you think they will do for you? When you check online rankings, make sure to check a large selection of generic keyword phrases, such as “Minneapolis SEO” or “Search Engine Optimization Minnesota.” A website can rank very high for a few long keyword phrases that are rarely searched even if it is not optimized. Only a well-optimized site ranks high for a wide range of queries.
Ask for Sample Websites
A reputable service provider should be able to supply at least 5 client websites that demonstrate top Google rankings. Be aware that strong Yahoo and Bing rankings are not reliable indicators. Many websites that rank well at Yahoo and Bing can’t be found at Google. Google ranking is the ultimate gauge of how well a website is optimized.
NEVER Hire a Web Design Company
Would you trust your dentist to operate on your heart? Web design, which is primarily focused on graphic design, is not the same specialty as organic search engine optimization, which involves mathematics and algorithms. Web designers have no training, expertise or experience in this fast-evolving field. If the company that you are considering has its main focus on web design and traditional marketing, you can be sure that it isn’t qualified to optimize your website.
Avoid Any Top Ranking Guarantees
There are plenty of “top 3” or “page 1” ranking guarantees offered by scam artists. Keep in mind that search engine optimization companies do not own Google, Yahoo or Bing. If you fall for these scams, you will never see a return on your marketing investment. Even worse, the unethical techniques used by these companies can seriously hurt your rankings in the long run.
Stay Away from Cheap Services
High-quality search engine optimization is in high demand. Strong market demand has driven up service fees. Quality SEO services require a tremendous amount of time, effort and expertise by the agency. Reputable search engine marketing companies can charge anywhere between $300 and $500 per hour for their services. If you find an “affordable” SEO package that costs $59.99 per month, just remember: You get what you pay for.
Talk with the Search Engine Optimization Company’s Clients
Satisfied clients will not stop singing praises of the good services they have received. A reputable company should provide at least 3 references. Ask these references about the effectiveness of their marketing campaigns.
Minnesota Most Reputable Search Engine Optimization Company
Choosing the right SEO company is not an easy task. Over 95% of companies that claim to know search engine optimization only know a few outdated techniques. Even worse, some of the techniques employed by these companies are considered spam and can draw penalties from Google, Bing or Yahoo. Put your internet marketing in the hands of a company that you can truly trust. Kick Ass SEO has a reputation that is second to none, and has greatly increased clients’ revenues and profits. Call us for a free analysis and consultation. We will be happy to provide ranking samples for both the local Minneapolis St. Paul, Minnesota market and national market. Our clients’ rankings are our best salesman.