Why SEO Is Crucial to Your Minnesota Business
- How does search engine optimization compare to Yellow Pages ads?
- Why is Facebook and Twitter marketing so worthless?
- What is the cost of customer acquisition for search engine marketing?
When the internet first became a reality in the mid 1990s, online marketing was only at its infancy. For many businesses, in fact, a website was just an afterthought, and wasn’t really expected to generate new leads or sales. Traditional marketing, like Yellow Pages ads, TV and Radio commercials, and newspaper ads were the workhorses of marketing for local service providers. National and global companies relied on magazine advertising and television commercials, along with other marketing strategies. Those days are long gone.
Today, the internet is the prime mover of marketing, and websites are the primary marketing tools. What that means is that your website has to stay highly competitive in order for your company to survive and thrive. If your competitors dominate on Google, Bing and Yahoo, they will take away your potential customers and your bottom line will take a big hit. It’s that simple. Search engine optimization is the key to building your customer base and an essential part of your marketing strategy.
Traditional Marketing Is Outdated
Remember when the Yellow Pages brought phone calls and visits to your business? Today, most people haven’t looked in the Yellow Pages for years. In fact, you have to ask for the Yellow Pages from your phone company in many cities. Similarly, radio and television commercials are less and less effective, since most potential customers have hundreds of choices when it comes to what stations they listen to or which networks they watch. Newspaper and magazine ads? Newspapers and magazines are disappearing, as their advertising revenues drop. Old-school marketing simply doesn’t do the job in this internet age. Why spend your marketing dollars on strategies that don’t work?
Internet Marketing Is Alive and Growing
Virtually every demographic group is using Google, Yahoo and Bing as their source for almost everything. On desktop computers, notebooks, smart phones, and tablet devices, they’re finding everything they need at search engines. If they’re not finding your website there, your business might as well not exist.
Search Engines Rule the Internet
From the very beginnings of the internet, people have turned to search engines to locate the resources they wanted. Today, Google, Yahoo, and Bing are what over 95% of internet users go to when they look for services and products. By simply typing in keywords and key phrases at Google, Yahoo and Bing, users will get listings of relevant web sites in a split second. The easy and quick access to the vast amount of information available on the internet is why search engines have gained the trust of such a large user base and become the most important marketing battle ground.
If You’re Not Near the Top, You’re Nowhere
Along with fast access to information, the internet has also created an impatient audience that expects to find what they want right away. When people search, using keywords and phrases, only the websites ranked at the top get their attention. What that means is that if your website doesn’t appear on that first page of search results for a variety of keywords and phrases, your website might as well not exist. Few prospective customers or clients will have the chance to know what your company has to offer. Search engine optimization is the tool that gets your website top rankings, when it is implemented effectively.
Great SEO Service Produces More Leads and Sales
When your website is properly optimized, search engines can rank your website for a wide variety of relevant keywords and phrases. The search engines all actively explore the internet, looking at virtually every website. They build complex and enormous databases of relevant information, analyzing individual websites using sophisticated algorithms to rank them. The algorithms used in this ranking process are very effective in predicting which websites searchers will find useful, and those algorithms change and improve constantly. Only through intensive research and experience can an SEO service company optimize your website to effectively get it ranked on Google’s first page for a wide variety of queries. There are no shortcuts or tricks that substitute for in-depth knowledge and years of experience. Choose the right SEO company and you’ll get the boost in sales and revenues you need. Choose the wrong one, and you’ll get left behind. It’s that simple.
Expertise, Experience and Excellence in SEO Service for Minnesota
As the most trusted search engine optimization company in Minneapolis St. Paul, the experts at Kick Ass SEO know that your revenues and profits depends on your visibility at Google, Bing and Yahoo. Through years of extensive research and experience, we’ve gained a deep understanding of how today’s search engines rank websites. Similar research and experience gives us an excellent understanding of how internet users choose keywords and phrases for their searches. We use that hard-earned knowledge to optimize your website effectively to produce the top, long-lasting rankings we’re well-known for. We consistently achieve rankings high on the first page of Google, Bing and Yahoo for our clients and turn the increased traffic into solid leads and sales. We have worked in many industries, including real estate, consumer products and services, law, medicine and more, Contact Kick Ass SEO today for a free, no-obligation analysis of your current website. Let us give you the critical information you need and the top-quality services that will produce real results you can see.