Evaluating Internet Marketing Proposals from Minnesota SEO Companies
- How do you find out what keywords are used by Google searchers?
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- How is the cost of SEO compared to that of print advertising?
As a business owner or marketing director, chances are you aren’t an SEO expert. You’re good at running your business. Like many professional services, search engine optimization is complex, and has its own jargon and technical language that can be hard to understand. When you ask a search engine optimization company to provide a proposal and cost estimate, you need good information before making the right decision. In Minnesota, there are many self-proclaimed internet marketing firms, but few deliver the kickass results that you need. Hiring the wrong company for this critical, highly specialized job can have a long-term negative impact on your marketing efforts. As the leading Google optimization and internet marketing company in Minneapolis St. Paul, providing useful information is a top priority at Kick Ass SEO. It starts right here on our own website, where we offer a wide range of informative pages on SEO and its role in increasing your leads and sales. It continues with our proposals, based on in-depth review of your business, competition, web site and past efforts. Here’s what you should expect in any web optimization marketing proposal:
Plain English Explanations of Every Aspect
You can’t make good decisions unless you understand the work that your SEO company plans to do and the reasons for that work. If the company can’t explain these things in language you can understand and answer all of your questions clearly, you should wonder how well the service company understands them.
An In-Depth Analysis of Your Website
Any internet marketing company worth its salt will do an analysis of your site before making a proposal. You should get a clear picture of your site’s current rankings, and an explanation of what needs to be done to increase leads and sales. The SEO firm should be able to tell you why your rankings are lower than they should be and what elements of your website need to be changed during the optimization process.
What Your Target Keywords and Phrases Should Be
Any SEO proposal should provide a list of search keywords and phrases that will be used in the optimization process, and should explain why they are chosen. In most cases, primary and secondary keyword phrases will be on that list. When you look at the list, think about the keywords and phrases and their relevance to your industry. Do they make sense to you? Do they seem like what your potential customers would search for?
Descriptions of All Optimization and Marketing to Be Done
Any search engine marketing proposal should include details of all the work that will be done to optimize and market your website. The reasons for each part of the project should be explained clearly, and any questions you have should be answered in a way that makes sense.
The proposal should provide a starting date, and a good estimate of when the project will be completed. While delays sometimes occur, the SEO company should know what its workload is and should have the experience needed to predict the time needed to complete the job accurately. If this information isn’t clear, there’s a good chance that the project will take longer than it should. In a highly competitive business, long delays can be very costly.
Full Pricing Information
Every SEO proposal should include a complete estimate of costs for the project. Pricing should be clearly stated, including any one-time cost and ongoing fees. If you are comparing bids from several companies, keep in mind that the lowest bid may not be the best value. Compare prices based on the entire proposal and the extent of the work to be done. The time-tested truth is that investing wisely for high returns is better than throwing away money for nothing.
Keep Your Website Ownership
Read the proposal carefully before signing it. Beware of language that transfers ownership of your domain name or website to the online marketing company. If you are asked to transfer your domain name to the service provider, that’s a huge warning sign. Unethical companies use this tactic to gain their “job security,” since once a domain ownership has been transferred, it may be next to impossible to regain control over your own website. Make sure you understand the terms of any long-term relationship, and how that relationship can be ended. Be careful not to lock yourself into long-term contracts you can’t get out of.
Minnesota Leading SEO Internet Marketing Service Company in Minneapolis St. Paul
As the Twin Cities most trusted search engine marketing company, Kick Ass SEO is dedicated to providing clear, honest explanations to clients. Our proposals are designed to give you all the information you need to make a good decision. Your website belongs to you, and we do not ever assume control of your website or profit from hosting it. We spell out all work to be done and will answer any questions you may have to your complete satisfaction. We do not ask for long-term contracts for ongoing services, and you can cancel our services at any time. We rely on exceptional performance to retain our clients, not legal trickery. Contact us today for a free, no-obligation analysis of your current website and a cost estimate. Let us show you how top-quality services produce the needed boost to your bottom line.