Google Local Search Optimization – Minneapolis St. Paul, MN
- Should you manage your own Google Business Listing?
- How do you increase the rankings of your listing through local SEO?
- How can a local SEO firm help you increase your listing’s exposure?
With the introduction of Google Business Listing, small businesses now have a new tool to attract customers and increase revenues. Best of all, the listing is absolutely FREE! Google is creating listings for businesses it knows about or you can register your business with Google. Incorporating information about all aspects of business operations, these new listings appear when users search on Google. Optimized for mobile devices, listings are highly localized and are having an increasing impact on internet marketing. Google lets businesses to customize those listings. Once a business claims or creates its listing, it can use an intuitive dashboard to add features, monitor performance and even interact with customers. All of this comes at no cost.
Optimizing your local listing makes it more effective, though, takes time. Adding seasonal and special offer posts, descriptions, and service entries is essential to getting more exposure to potential customers. Monitoring performance, responding to customer reviews, and keeping up with expected new features are also time consuming. With time always at a premium for most business owners and managers, many companies will simply ignore this promising opportunity. Local businesses that take full advantage of our local SEO will have a leg up on their competitors. As the leading SEO, web design and neuromarketing company in the Minneapolis St. Paul area, we are now offering search optimization for your local Google Business listing. We’ll do all the work at very affordable rates. You’ll profit from the benefits. Here are six optimization steps that can help turn your free local listing into a powerhouse marketing asset:
Step 1: Claim or Create Your Business Listing
While you can do this for yourself, if you hire us to optimize your local listing, we’ll handle this job as our first step. We’ll make sure that you have full control over your Google listing. That’s important, because it establishes ownership. We’ll make sure all information about your company is accurate and correct any errors. After claiming or creating your listing, it is ready for customization and enhancement. One important concern is that every business listing includes a link where anyone can suggest edits in the listing. Unless the listing has been claimed and verified, even a competitor could make changes.
Step 2: Enhancing the Listing Will Improves Its Performance
Some of the Google Local Business listings are created automatically using the information extracted from your company’s website. After you claim the ownership of your listing or we create register your company from scratch, we’ll select photos and write descriptions that best represent your business. We’ll also edit any information in the listing for accuracy and keep it updated if you make changes. If someone else has made changes or makes changes in the future, we’ll monitor the listing and keep it accurate. Regular monitoring is needed to spot any edits suggested by others and correct them. This is an important, ongoing task for our local search optimization service.
Step 3: Creating a Business Description to Tell Your Story
Adding a brief business description is essential. Although these descriptions are limited to only 750 characters at this time, our talented marketing copywriters will use their skills to promote your business in the most effective way. We’ll stay within Google’s guideline, while using powerful neuromarketing methods to motivate potential customers to contact you. The better your description is, the more leads it will generate. Think of these descriptions as an introduction to your products and services and how it will benefit your potential customers. A professionally written description has strong persuasion power.
Step 4: Adding Posts to Stay Current
The ability to add posts is a powerful opportunity. Although these posts are temporary, and rotate with other posts, they are like mini-ads you can use for special offers, seasonal sales, new product introductions and many other purposes. Each can include a photo, and brief content. Posts can also include buttons that link to a landing page on your website, let customers book an appointment, or even make a purchase directly from the listing. With our top-notch local search engine optimization service, you can depend on a steady stream of current marketing posts to keep your listing up-to-date and active.
Step 5: Service Descriptions Let Potential Customers Know What You Offer
Think of these a menu of services your customers can see. Brief descriptions are the key, and content length is limited. Your services appear in your listing. Restaurants can include an actual menu link. Prices for services can appear to help customers make choices. Content of service descriptions should be written much like ad copy and be designed to motivate potential customers to contact you. In such a short space, professional copywriting is essential. As with all content, it’s crucial to keep these service descriptions updated and to add new services promptly.
Step 6: Monitoring Performance and Interacting with Customers
The Google Business Listing dashboard makes it easy to monitor performance of listing features. Our local search optimization makes this easy, and we’ll adjust everything for maximum performance. We’ll also monitor Google Reviews, Questions, and Messaging features for you. We can respond to customers for you or notify you when a response is needed. These interactions demand a quick response to demonstrate your customer service priorities. Responding to a negative review, for example, shows review readers that you take customer care seriously. Google Reviews are becoming increasingly important and should be monitored regularly.
Our Local SEO Service Ensures Top Performance
Looking at the list of steps needed to enhance and monitor your Google listing makes it obvious they are time-consuming and complicated. At very affordable rates, our Twin Cities SEO and neuromarketing firm can handle all of that for you. From providing persuasive marketing content to monitoring your listing for performance, rely on our experience and expertise to maximize the your lead generation. It’s an ongoing job, and we’ll be happy to give you price quotes our local SEO service. Adding Google local SEO is an economical way to keep your internet marketing on track and performing at its peak. We’ll be happy to discuss our services with you and provide cost information at any time. Your business success is always our top priority.
Twin Cities Top Local Search Engine Marketing Services
In the Minneapolis St. Paul metro area, our reputation for helping clients achieve success with their overall internet marketing strategies is unmatched. Our talented, experienced team is at your command for user experience-oriented web design, scientific search engine and conversion optimization and pay-per-click AdWords campaign management. Our neuromarketing expertise is unique, since we are led by a neuroscientist. With the addition of local search optimization, we are uniquely positioned to provide comprehensive marketing solutions to our clients. The businesses we serve attest to our success, and we’ll be happy to show you proof of performance. Call us today for a FREE, no-obligation comprehensive evaluation. We’ll give you a frank, honest assessment, along with proposals and price quotes for a range of services.