How Google’s Indexing Affects Organic and Local SEO?
- What does Google really know about your website?
- How do search engines find out what your company sells?
- Why isn’t your company’s website getting top search engine rankings?
Can your potential customers and clients find your website? If they can’t, you lose your chance to sell your products and services. Most internet marketing efforts are focused optimizing websites for top Google rankings. Everyday, hundreds of million of searches are conducted at the search engine. Each search brings up relevant paid ads, Google local business listings and organic search results. The search engine wants to provide its users the most relevant information. Understanding how Google does that job is important not only to SEO companies, but to business owners as well. As the leading web design, SEO and neuro-marketing company in the Twin Cities metro area, we want to help you get the information you need. Now that Google is rolling out its mobile-first indexing, it’s even more crucial to understand Google’s processes.
Google Robots Constantly Collect Information from Websites
To create its search results, Google needs mountains of current data on public websites. It sends Googlebots, automated software robots, to read websites and collect data. It visits every website on a regular basis. By collecting and indexing every significant word on every page on every website, it creates a constantly updated index of all websites. It notes new pages, changes, and errors. The information it collects is used for ranking websites immediately.
How Often Googlebots Crawl a Website Varies
Established, active websites on the Internet are crawled frequently. Very active websites that change constantly are crawled almost continuously. The number of pages visited by Googlebot also varies. Web pages with a regularly updated sitemap get more thorough and frequent crawls. If a website is frequently off-line, Googlebot will visit less frequently. This can impact website rankings significantly. If your website is updated or changed often, it may be crawled more often. If external inbound links to your website are increasing, that will trigger more frequent crawls. Ongoing organic and local SEO and website updates are important effective ways to attract more visits by Googlebot. As a result, your fresh web content will be reflected in your improved rankings.
Google’s Index Stores Keywords for Every Web Page
Google collects every significant word from almost all content on every website. It also stores keywords from other sources, including meta data, tags and urls. The indexing database also contains information on the location of words in relation to and proximity with other words. That lets it match complicated searches to relevant web pages. Common, smaller words in content are ignored, as are punctuation marks. Googlebot also pays special attention to words in titles and headings, treating them as more important. It doesn’t recognize words in graphic images. Over 200 factors go into every ranking decision. Successful SEO companies continually research Google’s ranking methods.
Google Monitors Web Users’ Preferences
In its quest to show its users the most relevant results for every search, Google keeps track of a wide range of factors about your website. It monitors how long visitors remain on pages and where they navigate on the website. High bounce rates are a strong indicator of lack of relevance. The more informative your content is, the better Google can understand about your products and services. It uses sophisticated algorithms to examine content quality and rewards excellent content with better rankings. It checks for duplicated, spam and pure advertising content, and ranks those websites lower. It can even detect conversion rates when visitors take actions. Improvements of the search engine’s algorithms are constant. The more useful your website is to your potential customers, the better its rankings will be.
Algorithmic Rankings Determine Where Your Web Pages Appear
For each Google search, a list of relevant websites appears on the user device screen, whether it is a computer screen or a smart phone. Paid ads show at the top, followed by organic listings. For local searches, a map listing may appear, along with Google Business Listings. Organic SEO works to achieve high positions and attract more potential customers. Google AdWords advertising campaigns and Google Local SEO Optimization can also be used to position a business prominently. Google’s ranking algorithms are complex, secret and change frequently. Effective SEO requires extensive research. It demands experience in understanding how search engines work, and how to create websites and their content to meet Google’s standards. Your choice of a web design, SEO and internet marketing company makes all the difference.
Top-Ranked SEO and Neuro Marketing Services – Twin Cities Metro Area, MN
Keeping up with constant Google changes is a big challenge. Most web design companies focus on graphic design, unfortunately, and treat SEO and local search optimization as an afterthought. Our Twin Cities SEO marketing firm take a more effective approach. That pays off for our clients through higher rankings and more desired traffic. Our SEO experts have been closely monitoring Google since the company began. Using constant research and testing, we not only stay current on ranking algorithm changes, but are able to anticipate those changes. From comprehensive SEO services, Pay-per-Click management and local search optimization, we keep our clients on the cutting edge of online marketing success. Contact us today for a free comprehensive analysis of your current internet marketing strategies. We’ll give you a frank evaluation, along with a proposal and price quote for our proven services.