SEO & Web Conversion, Minneapolis, St Paul, Twin Cities, MN
Web Traffic Is Expensive, So Make Every Hit Count!
If you think search engine optimization is the ticket to your business growth, you are already way ahead of those companies that still rely on old marketing tools like the Yellow Pages or newspaper ads. However, a top Google ranking or more traffic to your site does NOT guarantee more leads or sales. Search engine optimization doesn’t have any value unless you can turn the increased web traffic into real revenue.
Many business owners keep their focus on rankings and traffic without paying attention to how effectively their websites can sell. As more and more businesses are joining the competition for organic and pay-per-click traffic at search engines, web traffic becomes more and more expensive. You may soon find yourself at a point where the return on your search engine marketing is getting lower and lower. The key to maximize the return on your investment is to increase your visitor-to-customer conversion.
Why Should Conversion Be Your SEO’s Ultimate Goal?
On any given day, would you rather have 100 visitors and make 10 sales, or have 1,000 visitors and make 2 sales? Every visitor who comes to your website has the potential to become a customer. However, every visitor who comes to your website is just as likely to leave your website within 20 seconds and go to your competitors’ websites.
When a visitor turns into a customer, you get a conversion. You get the conversion ratio by dividing the total of number of customers with the total number of visitors. The conversion ratios of most websites fall in the range of 0.1-1.0%. That means that only 1 to 10 out of every 1,000 visitors become customers, whereas the rest of the traffic is simply wasted. The more visitors you bring to your site, the more traffic is wasted. This is no different from turning up the air conditioning on a hot summer day while leaving the doors and windows wide open.
If you do the math, it is not hard to figure out that every time you double your conversion, you double your revenue. Doubling the conversion is often much easier and less expensive than doubling the amount of traffic.
Top 3 Web Conversion Tips
- Helping visitors solve their problems. As an expert of your industry, you know the problems your customers encounter. Your job is to provide solutions to these problems and through this problem-solving, your potential customers will gain trust in your business. At your website, you can offer tips, advice, free information and whatever else it may be that your competitors do not offer at their websites.
- Don’t make your visitors think. A fancy cool-looking website kills a business. Your website is not necessarily the place to show off your own or your web designer’s creativity. Web users are extremely impatient. If you force them to learn how to navigate at your site or look for information at your site, they will leave for a website that doesn’t require so much work. Research has consistently shown over and over again that “usability” is the number one most important feature a website customer responds favorably to.
- Your website needs to be professionally written. Don’t make your website look like it was written by a high school dropout. Bad writing damages both your image and your credibility. Most people think they’re good writers, when in all actuality they defy common rules of punctuation and grammar. So, it pays to hire a professional writer to do the job.
Search engine optimization never sees No. 1 rankings at the end game, instead, a solid SEO campaign should focus on converting the additional traffic into leads and revenue. Our Minneapolis St Paul based SEO conversion experts have the skills and experience to get your SEO marketing on the right track.