Search Engine Optimization SEO Copywriting, Minneapolis, St Paul, MN
6 Mistakes Business Owners Make When Writing for Their Websites
- Assuming you can write. To 95% of business owners, this may come as a surprise – you CAN’T write and your staff CAN’T write. Writing well is a highly trained skill and writing for marketing is an even more specialized skill. Don’t give the job of writing for your website to an intern, instead, hire a professional writer. What separates your website from your competitors’ is not the fancy design, but the high-quality, professionally-written content.
- Thinking visitors don’t read. You may have been told that web visitors don’t have the patience to read web content, as this has been demonstrated in many studies that track visitor behavior. However, this misleading conclusion was based on the assumption that all websites used in these studies have something worth reading. If you browse a few business websites, it is not hard to learn that the vast majority of business websites offer visitors nothing valuable to read! Your web visitors DO read if you give them something that is worth of their time.
- Assuming visitors want to learn about YOU. Most businesses endlessly talk about themselves at their websites. It may well be true your company offers the best products and services. But if you can’t solve your potential customers’ problems, no one cares how great your company is. Visitors come to your website when they have a problem to solve. Your job is to help them find a solution first, then convince them that your business is the best choice for them.
- Creating web content without knowing your customers. Who do you want to write your web content for? Your potential customers, your existing customers, your competitors, yourself, or you-have-no-idea? If your website exists to promote your business, you should focus on your customers. If you want to write for your customers, you need to find out what they are searching for. Your potential customers use search engines to find solutions to their problems. It is your job to anticipate what your customers are looking for and provide the answers before they have the questions.
- Writing for search engines, but not your customers. If the web content at your website doesn’t connect with visitors, then no matter how high your site ranks, it will not bring you the business that you want. Writing for visitors to your website means understanding their perspective and writing to that, first and foremost. You don’t want your content to sound like a robot wrote it, so avoid including target keywords where they don’t belong because this annoys readers.
- Cutting corners on content creation. When someone is looking for information in your industry, the search engine wants to present the user with websites that have the most in-depth and accurate information. Can your website convince search engines that it contains expert advice and knowledge? Many business owners never bother to share their knowledge with customers. Doing so fails to give your company an edge over your competition in the eyes of not only your customers, but also search engines. Websites that lack substantial content have difficulties gaining top rankings as well as good visitor-to-customer conversions.
What separates your web site from your competitors' is not a cool logo or a fancy animiation, instead, it is the useful, informative content that educates your visitors about your services or products. Web visitors do read as long as they find something worth reading.
We have the best SEO copywriters in Minneapolis, St Paul, Minnesota, who have been writing and editing for web content for over 20 years. Our copywriting service will help you create the content through which you earn trust and confidence from your prospects.