Search Engine Optimization, SEO, Minneapolis St Paul, MN
Our Rankings Speak Volumes about Our SEO Services
What Is SEO and Why Your Business Depends on It?
As a business owner, you are not alone if you are extremely frustrated by the low rankings your website at major search engines like Google, Yahoo and Bing. Every time you do a keyword search relevant to your business, your website is NOT listed on the first page or even the second page of the search results. Even worse, you are disgusted when you see your competitors’ websites ranked at the top because your company offers much better products and services. Why doesn't Google rank your website higher?
SEO or Search Engine Optimization is the process of increasing your website’s rankings at search engines and attracting the web traffic that would have gone to your competitors’ websites.
As 75-85% of consumers are turning to Google, Yahoo and Bing when they look for products or services, your bottom line depends on how easily your potential customers can find your business online. At the search engines, it is a the-winner-takes-all game. If your potential customers can’t find your company, they will have no choice but to give their business to your competitors.
6 SEO Facts Every Business Owner Should Know
- SEO is NOT web design. A web design company does NOT have the knowledge or experience for SEO. Hiring a web designer for SEO is no different from having a dentist do a kidney transplant. Unfortunately, about 95% of so called “SEO services” are provided and marketed by web design companies. Paying for these low-quality services is not only a waste of time and money, but can also cause unintended negative results when these web design companies employ unethical techniques to trick search engines for high rankings.
- SEO is NOT cheap. Many business owners think they can get No. 1 Google rankings for $200. The cost of truly effective SEO services should be comparable to the cost of other marketing strategies such as print ads, broadcast commercials, and Yellow Pages listings. However, SEO’s return on investment (ROI) is much higher than those of traditional advertisements.
- SEO is VERY affordable. If you are one of the many business owners who pays $1,000s or $10,000s every month for obsolete, ineffective ads in the Yellow Pages, in newspapers and magazines, then you can afford top-quality search engine optimization service. You don’t have to increase your marketing budget by an extra penny. All you need to do is to reduce your spending on less effective marketing venues and invest in a good SEO service.
- SEO is NOT a get-rich-quick scheme. Search engine optimization takes research, planning, execution, and patience. The success of your search engine optimization campaigns depends on many factors, one of which is the competition. While it is understandable that everyone wants a quick return, for highly competitive industries it can take up to 6 months or longer to see any dramatic results. However, SEO is internet marketing for the long run and you should not proceed with SEO for your short-term goals. Pay-Per-Click services like Google AdWords can be a quick alternative to SEO.
- SEO is NOT a one-time effort. Think of it this way: your website is trying to build a long-term relationship with the search engines. As with any relationship, it takes effort to build it and of course it takes even more effort to maintain it. Many business owners think they can do a one-time SEO and then forget about search rankings. If you do, search engines will forget about your website.
- High ranking is NOT SEO’s ultimate goal. Rankings help attract traffic, to be sure, but, unless you’re in the business of selling traffic instead of products and services, higher traffic doesn’t always translate into more leads and sales. Every business owner needs to focus on converting more visitors to customers, and every SEO campaign should aim at generating leads and sales.